Experience
Digital Designer @ cellhelmet
2019 - present
Maintain the company's wholesale site using NetSuite SuiteCommerce. Manage the digital asset library and content for new and existing products including product photos and banners.
Develop the company’s brand presence on Amazon. Direct/retouch product photography for Amazon A+ content. Organize and maintain the Amazon digital asset library for easy use going forward.
Design and code email communication for B2B and B2C. Curate consumer and wholesale partner mailing lists with the goals of increasing engagement, list building and deliverability.
Develop engaging, product-focused social media content.
Graphic / Web Designer @ 27 Forms, LLC
2011 - 2018
Developed and operated innovative entertainment shopping site that enabled consumers to obtain highly discounted items by playing skill-based games; performed ongoing optimization of sign-up processes that resulted in an active membership base of 45,000.
Designed and maintained multiple micro-sites supporting the fundraising efforts of California-based patient advocacy group that supports scientific research into life-saving drugs for boys with Duchenne.
Created online advertising and marketing material in the form of banner ads, email and direct mail that resulted in $60,000 per month in revenue.
Graphic / Web Designer @ Nine 10 Interactive
2008 - 2011
Developed and operated membership-based penny auction shopping site. Design refinement and targeting of sign-up processes resulted in $300k/mo. gross revenue.
Branded multiple nutraceutical products from logo to packaging and websites.
Art Director @ Linkstar Interactive
2006 - 2008
Established brand presence of 5 different product verticals: weight loss supplement, mineral make-up line, spa products, anti-wrinkle eye serum, tooth whitening kit and acne treatment kit.
Branded mineral make-up product line from logo and labels to packaging design, directed photo shoots of products and models; same for Dead Sea spa product line.
Managed team of junior designers that produced supporting digital and printed collateral.
Freelance Designer
2004 - 2006
Provided creative services ranging from brand identity and web development to magazine publication.
Graphic / Web Designer @ Livewire Media
2002 - 2004
Designed user interfaces and provided front-end development for human resource intranets and online benefit enrollment portals.
Senior Designer @ Adams Marketing Group
2001 - 2002
Coordinated design, pre-press production and project management of print materials; created ad campaign for retail stores that included POS signage, product logos and billboards.
Graphic Designer @ Education Management Corporation
1999 - 2001
Conceptualized, designed and produced print material for the Art Institute’s annual ad campaigns targeted at prospective students.